Analysis of a Corporate Blog

Coca-Cola Conversations - http://www.coca-colaconversations.com/

Founded by Phil Mooney, historian / archivist for the Coca-Cola Company for the last 30 years, this blog is the classical example of a Corporate Blog; created in order to promote a two way communication with the costumers, receiving feedbacks from them, and incresing the Brand Image and Communication.
This Blog presents itself as a Personal Blog, with a real person behind, but is not; behind there is the Company; in this way the Coca-Cola Company is able to investigate the costumers needs and promotes its brand all over the world.

The Blog offers a big variety of feautures :

The Video Player where you can find all the advertisiments and the interview to actors and employees.

The Widgets offering mini web application that you can download and use on your personal applications as personal web-sites or My space.

The Topics where all the different post are organize in different section as Art, History, Pop Art, Sports, Food and Drink, C.C Community and C.C Around the world.

The Corporate Blogs are smart tools available that allow the Companies to investigate the market, understand the costumers and promote the Coca-Cola Brand in all the word; this Blog has thousands of visits daily, with hundreds of comments per day.
Blogging is a very important means of communication for the corporates or business either internally or externally.
Internally blogs becomes a substantial tool to enhance communication and culture within the corporation. People share their views about their work and experience which provides a learning to the other employees as well.

Externally, blogs become an eminent oppurtunity to communicate with their clients and adds to their marketing, branding and public relations purposes. Blogs proof to be an official platform where business can display official information like company news, new product launch etc. Blogs have proved to be a very beneficial tool for large number of start ups throughout the globe in various fields of businesses.


Marangon Gregorio