The Importance of Blogs in a Business.

Blogging isn’t just for individuals and that’s a known fact. Some of the most popular blogs are commercial blogs that utilize their reach to promote their products and business. Blogging has emerged as one of the best marketing tool on the web. From the ease of creating to the convenience of interacting with possible customers and clients, blogging has given a new way for the marketers to do what they do – Promote! Today there are some hundred thousand blogs created everyday, most of them die and some succeed. However, today we are going to focus on the business aspect of blog and how we can actually use it to promote our services and business. If you know how to maximize marketing opportunities through your blog, it can be one of the best marketing tool you will be hiding in your tool box.


The Importance of Blogs in a Business.


You Have Your Lead on Hand

Your readers are your lead. I say that because you already have a loyal fan base that trust you and are willing to take and apply your suggestions, that is why they subscribed to your blogs. Each time you launch a new business or service, your blog can act as that medium to reach to your leads. And I can almost guarantee that if you have set yourself as a reputable person and have been active with your readers, at least 85% of your lead will turn into customers without a problem. However, it truly depends on what you are offering as well. If you are running a tech blog and are trying to sell cruise tickets, that might be a problem but other than that, you should be able to convert your readers into customers.

Blog Is Your Press

Using a good press release service can cost you hundreds and thousands of dollars. Why not use your blog as your press. How do you think most popular bloggers market their product when they launch a new e book or a plugin/software? They use their own blog to make it public and they do this because they know their blog has the most qualified leads for their products. Press release still might be a good idea, but having a blog certainly reduces the needs of it. Free advertising to the most qualified leads – now that’s marketing at its best and your blog helps you do that.



Helps You Increase Your Visibility

This is one of the most important reason as to why a blog can serve as the best marketing tool for your business. When you have a blog you are required to create content and update regularly with information. Quality content is usually linked by other bloggers. Think of a designer who launches a new theme and if it’s good it will be linked by most bloggers and will be the talk of town. This helps you gain better placement on search engines and increases your visibility. Also most of the times blogs are linked in a way such that popular ideas and products can go viral without any extra effort.



Gives Your Business a Life

If you go to a store and find two salesman – one is your friend and the other one a stranger. Who would you buy it from? Obviously your friend. The reason is simple – people like to buy products and services from people they know. If you regularly participate and interact with your readers, you will be able to develop a relationship with your readers. This gives your business life. When potential clients and customers deal with businesses they would like to know who is behind the product and or services they are buying from. If you are able to have a healthy relationship with your readers, it gives your business a face. When you promote your business, people know they are dealing with someone they know and might have been in touch personally via email and other forms of communication. This is a huge benefit.



Immediate Feedback

The other important feature of blog is that it allows you to receive instant feedback and reviews on your products or your business. This rapid, instant feedback will help you tweak and respond better to the market you are trying to target. Once again, remember your readers are your best lead. Their feedback is extremely important. With a blog you can get feedbacks within minutes after publishing a post on a recent product launch, you can adjust your campaign or make necessary changes as suggested by the crowd you are trying to promote your product to.

All in all you can see the vitality a blog can give to your upcoming or already running business, if you think you are successful now, create a blog and see what happens. I assure you, follow these steps correctly and you will be able to tweak your Business around to make it what it really wants to be and what you want it to be. New ways of communication are always crucial and have to be imminent occurrences because a vast percentage of your successful businesses today are out there, and if your not, your already at a disadvantage.


Christopher Tombrink