Successful Facebook Branding

Facebook that great monster of the 20th century. Not heard of it? Where have you been man? mars?!
A great social commmunication platform and a great way of creating the personality that you want surrounding your brand to better help the sucess of that brands image.
I wanted to look at some brands that have utilised FB to its full potential.There are so many out there that i decided to focus on products that i actually like myself. Easy-peasy you might think but i didnt want to look at just the brands i liked and have done with it i also wanted to show you brands that others have liked too.
A particular favourite of mine from the UK is Marmite. Which has some 400 fan pages.
The love party has some 272,297 fans (so am not the only one after all!) who post onto the wall all manner of marmite related recipes and tips. With its sister page the Marmite hate Party containing some 12,481 fans which means all consummers can get involved, lover's and hater's!
Also the MARMITE page which has some 5,934 fans which contains such life changing questions as 'Why was Marmite invented?' which got some 83 reactional answers on their wall.
Most play with the slogan (archaic & very well known in UK to say the least!) 'you either love it or hate it!' Though many pages encouraged you to know about new and emerging Marmite products becoming available such as Marmite cereal bars being trialed at the moment which has a fan base of over 5,056 fans. A really great way to test the waters of a new product launch off the back of an already successful brand in the form of a product line extention.
Another brand i love which is familiar to any UK based person is Heinz baked beans
which when you look at it is not the huge success that the Marmite pages are far from it! It just didnt have the right kind of buzz surrounding it with little being said and only negative brand personality ( or just a good test to see how hated your product is in the market or how much that slogan can be true?). With just over 300 fans it seemed a bit of a disappointment. It had a nasty vibe to its list of fan pages too with 1 fan page declaring a forceful message of 'it has to be heinz' (or else!!) and the other (somewhat negative) pages available such as 'Branston how ever much you try you will never be better than Heinz' (branston having launched tinned beans as part of their range) an obvious competitor and with a staggering 4 fans the numbers speak for themselves. Don't slate your competitors its not cool and intelligent consumers can see right through it!

JAhneen Chave :)