Analysis of MIT YouTube channel

http://www.youtube.com/user/MIT#p/a

A faculty committee of Massachusetts Institute of Technology (MIT) proposed in 2000 to launch a program called “Open Course Ware” (OCW); the idea was to publish online MIT teaching materials and course content, and make it widely available to everyone for free.

With the help of some benefit foundation, MIT started its OCW program which had a big success: just in the following four years since the launch of the operation, the OCW materials have been accessed by 35 millions individuals from more than 220 different countries.

There are also more than 100 mirror site, locally hosted version of the OCW site, settled in low-bandwidth areas, especially in South Africa, were people have problems to found money for instruction.

The channel contains simulation, animation and videos of classroom lessons, in total there are 1800 different courses available. Other organization have worked for translate courses in other language, including Spanish, Chinese, Portuguese and Thai.

This open sharing initiative became an example and a model for other research institute, today there are more than 250 universities around the world who are doing their personal open course ware.

In the left column of the page we can find information about the website and the project itself. I think that it’s a very important social initiative, that’s going to have a big impact on the world of information and knowledge, empowering minds of thousands of people.

Lorenzo Rosso

Logic Pro is a program used by music programmers, musicians, technicians, any person in the music industry that needs to produce, record, master or just mess around to create the beautiful nature of this art that surrounds us everyday.

In order to better understand the topic here you need to understand why this program exists and why this is being written. I recently started myself learning how to use Logic Pro and tried to understand how to use the program, fortunately for me I sort of figured out the program in its basics, but I wanted to know more, so I went on a hunt to find out the secrets and undiscovered natures of this software. E.g.

In an almost failed attempt to find something, five minutes before going to sleep a friend hooks me up on Facebook with a guy from youtube, who had been doing these tutorials for over 3 years now. The man’s gateway name is ‘sflogicninja’, an absolute genius, probably not the best logic music composer but he knows exactly how to explain in a step by step story mode how to use the program, from simply using the loops and samples you are given with the program to designing and creating your own music, through phasers, mastering, producing, cutting, editing, tapping, mixing, everything you need as a musician will be on your Logic Pro.

His website http://www.youtube.com/user/SFLogicNinja#p/f/92/Ze01PixFc0I very simple, made through youtube but is very well organized, you just pop into uploads and look for what you need, you’ll definitely find it in there and if not he has his favorites where he mainly suggests about other tutorials that other users have been creating recommended by him.



I strongly recommend any user of this program or anyone that is interested to learn it, to settle in and listen to some of the things he has to say to us, because it really will improve the amount of effort you have to try yourself to use the program, saving you time in the future so you can directly get into squeezing the juice out of it from the beginning.

The web 2.0 has given us so much in these past few years, I recommend for any user of the internet to take advantage of it. You can pretty much get professional help for free if you look for it right, it is just a matter of trial and error with different users showcasing their ideas, and then taking the best out of each. This gives you variety and you will quickly learn that you are learning how to do things at least twice as fast compared to if you were to do it by yourself; use the beauty of this amazing development in our continuous growth as a society as it will maintain you in front of everything you wish to be of, as this hard and crazy world continues to grow.


Christopher Tombrink

Analysis of a YOUTUBE channel


Personal Channel : www.youtube.com/user/cveitch

The Channel that I choose to analyze is a personal Youtube channel created by Cveitch, real name Charles Torres Veitch, a young independent guy from U.K.

The main porpuse of his channel is to awake people minds and give explanations about what is really happening in our world, all the things that medias and television don’t wanna you to know and reporting, with his camera, real actions on the streets; actions like trying to interact with Police, in order to create a better realtionship between people and force Police ( something that nowadays is missing ), explaining how they should be always protecting the people and not the company or corporation interests.

What Charles is doing is something really actual and really interesting, we are in a era where people is beacoming more conscious about the world and wants to know what’s really going on outside our home’s walls.

Looking into his profile we discover that his channel has 2.268.978 total views, since 2006 when the channel was created, and has 15.582 subscribers. Maybe is not so much people but the difficulties of undertstanding of the topics and also the poeple ignorance make his channel really hard to follow and to get know to the people.

Videos are update almost everyday, 143 amateur videos involving him and action around U.K., subscribers are really actives in responding, asking questions and sending feedbacks-comments to Charles that is answering properly to almost any comments, creating a solid and good relationships with them, creating real group discussions on every topic.My personal opinion is that Charles is doing a really good job with the channel, he is creating something similar to Citizen Journalism, but real news, not the filtered ones of the tv.

Nowadays Web Communication is offering incredible opportunities to speak to the world and spread your opinions to anyone; in time like these, I see, still far away, a possibility of freedom of speech.

Gregorio Marangon

Today am going to be writing about that great British institution the BBC and their fabulous youtube channel (BBCWorldwide)

http://www.youtube.com/user/bbcworldwide?blend=3&ob=4

The channel itself has been customized with the BBC corporate colours. Their profile is nicely informative giving you figures rangeing from how many people have viewed their channel, when they joined, when they last signed in, as well as the number of current subscribers.

It offers links for further info about them too

http://www.youtube.com/group/BBCWorldwideFAQs

as well as links to popular and/or long running programs on the BBC such as Top Gear

http://www.youtube.com/topgear

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and Eastenders

http://www.youtube.com/EastEnders

which both have their own channel on youtube.

You can catch clips of some of the tv greats that have grown up with in the UK, old and current. They word it on their channel 'the best of british TV' well I couldn't agree more. This is what I have been paying my TV licence for all these years! Offering such personnal favourites as Top Gear, Doctor Who (old.... even before my time - exterminate, exterminate!!
...and new) The great documentary and plant and wild life expert David Attenborough




mesmorizing documentaries, shot amazingly, & informative too. Also the collection of some of the best celebrity interviews from well respected host Parkinson (or Parkie to his friends) who has been interviewing people since well before I was born. One of his all time classics was the early 1970's-1980's interview with mohammed Ali (1 of the many interviews he has had with him over the years) …

Another favourite of mine from the BBC has to be the Catherine Tate show hope you enjoy as much as me :D ...........

Janine Chave ;D

One of the most exciting movies of recent times didn’t limit their marketing to traditional channels and created through Facebook a big part of their success. They made simple and fun apps in order for the anyone to have fun on them. Of course you won’t let your child play around with hangover games, but that is because they are not the target.

Through its quick plunge into this method they have reached a massive audience quickly and effectively, pretty much no costs, and the apps and page layout are simple but has a quick catch and grasp to it.

At the moment Facebook is at a constant switcheroo between first and second place of being the most used webpage in the world www.facebook.com.

It doesn’t matter who the competition for the top is although Google is the unerring competitor, but it is not a social network, so google won’t really be stealing anything from Facebook as they are in different market segments on the web

Brand awareness, Brand Identity, loyalty, strength and the proper image can be created for your company to lead you straight to the top. The Hangover launched its Facebook page concurrently with their movie as it was released to the public in June 2009. This helped the movie by a vast amount to create more noise and awareness of its existence and its reason for the movie to be watched.

Fun little applications can be used on their webpage to identify yourself more with the characters of the movie and the movie itself. The first one being the 'Photo App' http://www.facebook.com/home.php?#!/thehangover?v=app_101134924306&ref=ts

This gets your picture taken the way it was done in the movie as well, you can also showcase your hangover pictures people have taken of you to share your experiences with other people. Just check out the application yourself and have fun playing with it.

The other application that this webpage offers is another that shares wall updates for you to use of the hangover movie 'My Hangover' http://www.facebook.com/home.php?#!/thehangover?v=app_76719182310&ref=ts

The page has almost three million fans who are engaged in continuous messaging and sharing of experiences, and the experience of the hangover has continued in all people taking part in the webpages walls, continuous sharing of experiences and images and the movie lives even months after its release and hopefully for longer to come.

Christopher Tombrink

EATALY
Eataly is a food chain with a big enogastronomic market, specialized in typical and quality product.
Founded few years ago by Oscar Farinetti the company had a big success in Italy in a short time,
so he decided to expand his activity abroad, infact Eataly opened in Tokyo and New York.

Eataly’s face book page is very active and important:
They have more than 7000 fans, and a lot of this users are active on the page: they follow the posts and leave comments.
The page is everyday updated: you can see the special chef menu for the dinner, which is different everyday
The company use the face book page to made advertising: on the wall you can find posts and comments about Eataly leaved by famous people.
Eataly use fb to invite fans to the special events that are organized
There is a RSS/Blog page where you can find pictures and videos of past events and also Eataly's social activity in collaboration with foundation to promote public good.

Lorenzo Rosso

Richard Branson


Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British industrialist , best known for his Virgin brand of over 360 companies.
He is the 261st richest person in the world according to Forbes' 2009 with an estimated net worth of approximately £1.5 billion (US$2.5 billion).

With 50,000 fans, He is for sure a celebrity on the net and his updates,more than 30 during one day, have more than 200 comments each.
His updates are about Business, Music, Record, Humanitarian Activities and Initiatives, World record attempts, Television and all the aspects that his industries made. There are the videos and conferences, the events, the notes.
Everyday He makes more and more fans and interact conversations and feedbacks with them, this how is creating relations with potential or actual costumers increasing their loyalty.

Of course behind all this, there is the dark side of the thing. The Page, probably managed by someone else, or just another Virgin Office task, and the porpuse of it is an all world of promotion and advertising, for himself and for his brands.

Anyway, Richard is doing the right thing to do in these days, Facebook and the others social networks are becoming a real way of using the web for making advertising and marketing.

Nowadays for example, an artist can just create a profile and pubblish his pieces of works on his Facebook Page, adds some friends and people that share the same interests, connect himself to the world, and maybe creating a new business or
receveing a job offert.

Facebook with a wise use can be usefull and profitable.

Marangon Gregorio

Facebook that great monster of the 20th century. Not heard of it? Where have you been man? mars?!
A great social commmunication platform and a great way of creating the personality that you want surrounding your brand to better help the sucess of that brands image.
I wanted to look at some brands that have utilised FB to its full potential.There are so many out there that i decided to focus on products that i actually like myself. Easy-peasy you might think but i didnt want to look at just the brands i liked and have done with it i also wanted to show you brands that others have liked too.
A particular favourite of mine from the UK is Marmite. Which has some 400 fan pages.
The love party has some 272,297 fans (so am not the only one after all!) who post onto the wall all manner of marmite related recipes and tips. With its sister page the Marmite hate Party containing some 12,481 fans which means all consummers can get involved, lover's and hater's!
Also the MARMITE page which has some 5,934 fans which contains such life changing questions as 'Why was Marmite invented?' which got some 83 reactional answers on their wall.
Most play with the slogan (archaic & very well known in UK to say the least!) 'you either love it or hate it!' Though many pages encouraged you to know about new and emerging Marmite products becoming available such as Marmite cereal bars being trialed at the moment which has a fan base of over 5,056 fans. A really great way to test the waters of a new product launch off the back of an already successful brand in the form of a product line extention.
Another brand i love which is familiar to any UK based person is Heinz baked beans
which when you look at it is not the huge success that the Marmite pages are far from it! It just didnt have the right kind of buzz surrounding it with little being said and only negative brand personality ( or just a good test to see how hated your product is in the market or how much that slogan can be true?). With just over 300 fans it seemed a bit of a disappointment. It had a nasty vibe to its list of fan pages too with 1 fan page declaring a forceful message of 'it has to be heinz' (or else!!) and the other (somewhat negative) pages available such as 'Branston how ever much you try you will never be better than Heinz' (branston having launched tinned beans as part of their range) an obvious competitor and with a staggering 4 fans the numbers speak for themselves. Don't slate your competitors its not cool and intelligent consumers can see right through it!

JAhneen Chave :)