Analysis of a Personal Facebook Page

Richard Branson


Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British industrialist , best known for his Virgin brand of over 360 companies.
He is the 261st richest person in the world according to Forbes' 2009 with an estimated net worth of approximately £1.5 billion (US$2.5 billion).

With 50,000 fans, He is for sure a celebrity on the net and his updates,more than 30 during one day, have more than 200 comments each.
His updates are about Business, Music, Record, Humanitarian Activities and Initiatives, World record attempts, Television and all the aspects that his industries made. There are the videos and conferences, the events, the notes.
Everyday He makes more and more fans and interact conversations and feedbacks with them, this how is creating relations with potential or actual costumers increasing their loyalty.

Of course behind all this, there is the dark side of the thing. The Page, probably managed by someone else, or just another Virgin Office task, and the porpuse of it is an all world of promotion and advertising, for himself and for his brands.

Anyway, Richard is doing the right thing to do in these days, Facebook and the others social networks are becoming a real way of using the web for making advertising and marketing.

Nowadays for example, an artist can just create a profile and pubblish his pieces of works on his Facebook Page, adds some friends and people that share the same interests, connect himself to the world, and maybe creating a new business or
receveing a job offert.

Facebook with a wise use can be usefull and profitable.

Marangon Gregorio