The Hangover

One of the most exciting movies of recent times didn’t limit their marketing to traditional channels and created through Facebook a big part of their success. They made simple and fun apps in order for the anyone to have fun on them. Of course you won’t let your child play around with hangover games, but that is because they are not the target.

Through its quick plunge into this method they have reached a massive audience quickly and effectively, pretty much no costs, and the apps and page layout are simple but has a quick catch and grasp to it.

At the moment Facebook is at a constant switcheroo between first and second place of being the most used webpage in the world www.facebook.com.

It doesn’t matter who the competition for the top is although Google is the unerring competitor, but it is not a social network, so google won’t really be stealing anything from Facebook as they are in different market segments on the web

Brand awareness, Brand Identity, loyalty, strength and the proper image can be created for your company to lead you straight to the top. The Hangover launched its Facebook page concurrently with their movie as it was released to the public in June 2009. This helped the movie by a vast amount to create more noise and awareness of its existence and its reason for the movie to be watched.

Fun little applications can be used on their webpage to identify yourself more with the characters of the movie and the movie itself. The first one being the 'Photo App' http://www.facebook.com/home.php?#!/thehangover?v=app_101134924306&ref=ts

This gets your picture taken the way it was done in the movie as well, you can also showcase your hangover pictures people have taken of you to share your experiences with other people. Just check out the application yourself and have fun playing with it.

The other application that this webpage offers is another that shares wall updates for you to use of the hangover movie 'My Hangover' http://www.facebook.com/home.php?#!/thehangover?v=app_76719182310&ref=ts

The page has almost three million fans who are engaged in continuous messaging and sharing of experiences, and the experience of the hangover has continued in all people taking part in the webpages walls, continuous sharing of experiences and images and the movie lives even months after its release and hopefully for longer to come.

Christopher Tombrink